What your brand might be missing…
Your brand needs at least these 3 things to help you establish a strong and confident presence.
A killer color palette, a strong logo identity, and a distinct brand personality and strategy.
You need to build a foundation to help your brand grow and flourish in the future. But the biggest thing I see business owners missing is a thoughtful, distinct, and intentional brand personality and strategy.
It's important to define your brands personality and craft an intentional strategy before you start playing with colors and fonts. This will help set you and your business up for success!
Your brands personality should be built on strategy and intention, not just colors or fonts you personally love, that won’t resonate with your ideal audience.
You need to think of your brand as it’s own being, how can you help craft it’s personality in a way that will connect with your audience?
Questions you need to be asking:
What is your brands story or meaning?
Who is your ideal target audience?
What are your brand values?
What’s your purpose/mission?
What personality would your brand have if it was a person?
How do you want people to feel when they engage with your brand?
These are the kinds of questions that will help shape your brand identity in an intentional way.
Here’s an example of a brand that’s full of personality. Good Day Studio plays with bold pops of color, hand crafted details, and fun typography. But, before we got started designing, we defined who the brand is, who their target market is, and what sets them apart!
Ready to work with a brand designer can help you define your personality and craft a stunning visual identity? Click the link below to fill out my contact form and work with me!
